February 24, 2006

Profile: The Red Bull Music Academy

2006DiscoProfileHouseTechnoMinimal/Tech

Even if it sponsored by the popular energy drink, The Red Bull Music Academy is perhaps a bit too good to be true. It’s a traveling mini workshop that zooms in on micro-cultures and new musical hybrids, while bringing together young producers of diverse backgrounds to interact with their contemporaries as well as with established producers in the field. It’s a place were people openly discuss aspects of dance and DJ culture, explaining how they create their own tracks, what motivates them to make them, and how they go about promoting themselves.

Now this isn’t an advertisement for the workshop, the main draw to the Academy’s website is that it has archived, in both streaming video as well as in full text, the majority of all the guest lecturers they have had in the most recent years. Just a brief scroll through the current diaries and lectures sections brings up video interviews and transcripts with Sway (one of Stylus’ favorite MCs,) Kerri Chandler, Alexander Robotnick, Atom Heart, Carl Craig, Claudio Simonetti, Leon Ware, Leroy Burgess, Legowelt, Madlib, and Michael Mayer. I haven’t even gone through the entire archives yet, but previous sessions that you can view also include Theo Parrish, Mathew Jonson, DJ Harvey, Tiga, Sa-Ra Creative Partners, Steve Spacek, Morgan Geist, Larry Heard and Danny Krivit. It’s often hard enough just trying to identify the faces behind dance music, but to be able to actually watch them ruminate on how and why they create their own music is something I find completely fascinating.

[Michael F. Gill]


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